Innovative Brand Insight

How do consumers feel about your brand?… really feel?… true valid insight in real time? Obtaining and measuring this information is nothing new, but a method that taps into blogs and other social generated content to obtain this information via on an online application is quite interesting. Check out Scoutlabs and their teaser demo. Some insight into scoutlabs can also be found at their blog.

A friend of mine is an “Experience Architect” at this San Francisco based start-up. I’m sure you have heard the buzz here and there. Its still in beta, but with such an interesting concept, I look forward to seeing how this initiative progresses.