Experience Design & Strategy

When recently thinking about Experience Design & Strategy in regards to a recent project I could not help but think of Mark Rothko…

“only in expressing basic human emotions — tragedy, ecstasy, doom, and so on. And the fact that a lot of people break down and cry when confronted with my pictures shows that I can communicate those basic human emotions . . . The people who weep before my pictures are having the same religious experience I had when I painted them. And if you, as you say, are moved only by their color relationship, then you miss the point.”

- Mark Rothko

Experience Strategy

data = experience. By offering emotional triggers, We are actually creating/molding experiences.